University of Washington Bothell Dr. Anurag Tewari · School of Business
🔮 TrueClean Marketplace Study — Consumer Perception of Cruelty-Free Signals
Incorrect access code. Please try again.
Informed Consent: This study is conducted by Dr. Anurag Tewari at the University of Washington Bothell. Participation is voluntary and anonymous. You may withdraw at any time.
Questions: tewari@uw.edu
TrueClean Editor
Store & Header
Store name
Search bar text
Breadcrumb path
Product Identity
Product title
Brand / store link text
Star rating (1–5)
Rating count
Purchases note
Pricing & Delivery
Price (e.g. $18.99)
Prime label
Delivery info
Stock status
Ships from
About This Item (bullet points)
Ingredients Text
Customer Reviews
Main Product Image
📷
Click to upload main product image PNG, JPG, WebP — any size
This replaces the illustrated bottle. Recommended: square, white/transparent background, 800×800px+
Thumbnail Gallery (up to 5)
Click any slot to upload. First slot = active thumbnail shown large.
Label & Bottle Label Color
Bottle body color
Label top line (e.g. brand)
Label second line
Label product name
Label size/volume
Certification Section Title
Signal Format
Controls Study 1 format manipulation (H1a/H1b/H1c)
Certification Badges
Upload your own badge image OR leave blank to use the built-in SVG icon. Label = text shown under the badge.
Signal Description Text
This paragraph appears above the badge row in Verbal and Verbal+Icon formats.
Bullet Points Under Signal (optional)
Use this for multi-certification bundles (e.g. Study 2/3 conditions). Leave empty for single-cert conditions.
Active Study
Study 1 — Signal Format (H1a, H1b, H1c)
3×3 = 9 conditions. Select to apply to preview.
Study 2 — Dimensional Coverage (H2a, H2b)
Study 3 — Cost Composition (H3a, H3b)
Condition Entry URLs
Share these links with co-authors. Add ?study=N&cond=ID to your page URL.
Survey Stages
1
Screening + IMC Check
✓ Active
2
Consent
✓ Active
3
Attention Check
✓ Active
4
Brand Background
✓ Active
5
Product Exposure (60s timer)
✓ Active
6
Perceived Credibility (8 items)
✓ Active
7
Purchase Intention (3 items)
✓ Active
8
Manipulation Checks (study-specific)
✓ Active
9
Controls + Demographics
✓ Active
10
Completion Screen
✓ Active
Timer Settings
Minimum exposure time (seconds)
Filler task time (seconds)
Completion Code (for Prolific)
Shown on completion screen. Use your actual Prolific code for live studies.